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Metaverse consulting is comprehensive legal support for projects that integrate real capital into virtual economies. Creating a 3D space is not enough: the circulation of digital assets, NFTs, virtual real estate, and user-generated content requires a well-designed legal structure.
We help build the project’s legal model in line with VARA requirements in Dubai, MiCA in the EU, FATF standards, and other applicable regulatory rules.
The metaverse enables companies to create virtual stores, showrooms, and branded spaces available to users 24/7 without geographic limitations. Businesses can sell digital and physical products directly to a global audience.
Interactive 3D scenarios, gamification, and virtual spaces help engage users more deeply and build a stronger emotional connection with the brand than traditional digital channels.
Brands can host presentations, conferences, concerts, and private events in a digital environment without limitations related to capacity, logistics, or physical venue rental.
Products, services, content, and brand elements can be transformed into digital assets. This opens up additional monetization models, including NFT collections, access to exclusive content, digital membership programs, and loyalty programs.
The metaverse enables companies to enter international markets and engage with solvent audiences without the need to open physical representative offices in each country.
A presence in the metaverse strengthens the brand’s positioning as a technological and modern player, increasing interest from the media, partners, investors, and digital audiences.
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We help shape the strategic vision of the metaverse project: defining the business model, user scenarios, monetization mechanics, and logic of the digital environment. Where needed, we design 3D spaces using Unity or Unreal Engine and integrate AI tools to create a personalized user experience.
We conduct a legal assessment of the business model, taking into account the laws of the UAE, the EU, and other applicable jurisdictions. We analyze requirements related to virtual assets, intellectual property protection, personal data, user-generated content, and cybersecurity.
We advise on obtaining the necessary licenses and regulatory approvals for metaverse, NFT, and virtual asset projects. We assess the applicability of VARA, MiCA, and other regulatory regimes, estimate costs, and develop a market entry plan.
We help prepare the project for investor negotiations: structuring the investment proposal, advising on the pitch deck, and supporting the legal aspects of the transaction. Where needed, we help establish communication with funds focused on Web3, digital assets, and metaverse projects.
We support the preparation of tokens, NFTs, or digital assets for placement on centralized exchanges, marketplaces, and metaverse platforms. We provide legal support for the listing process, review documentation, and coordinate with platforms.
We support project implementation after the strategy is approved: from launching virtual events and digital spaces to integrating metaverse solutions with real business processes. We help build a scalable model that takes into account interoperability, compliance, and the project’s long-term development.
We create a 3D environment tailored to the brand’s objectives: a virtual store, showroom, event space, or interactive platform. We take into account user scenarios, visual concept, AI personalization, and compatibility with selected digital platforms.
We help connect the metaverse solution with the company’s existing website, CRM, payment tools, and other digital channels. This creates a seamless transition between Web 2.0 infrastructure and the virtual environment.
We select the optimal platform based on the target audience, business model, and monetization format. We adapt the virtual space for sales, marketing, customer service, events, or digital asset operations.
We assess regulatory requirements, budget, and project timelines. We support document preparation, legal structure selection, obtaining the necessary approvals, and launching operations.
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Learn moreThe metaverse enables companies to create new sales channels, launch virtual showrooms, host digital events, work with NFTs, and strengthen audience engagement through interactive user experiences.
A project starts with an analysis of the business model, target audience, monetization format, and brand objectives. The next steps include selecting a platform, designing the virtual space, and defining the required legal structure.
It depends on the business model. If the project involves virtual assets, NFTs, tokens, payments, or digital asset exchange, it may require licensing, registration, or compliance with VARA, MiCA, and other regulatory regimes.
The jurisdiction is selected based on the type of activity, target markets, tax burden, licensing requirements, intellectual property protection, and opportunities to work with banks and investors.
It is important to secure rights to the brand, 3D models, software code, NFTs, user-generated content, domains, digital assets, and the project’s commercial model. User agreements and data processing policies should also be prepared.
Support includes business model analysis, platform and jurisdiction selection, corporate structure design, intellectual property protection, licensing requirements assessment, document preparation, and support during the launch stage.
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