Apple’s new iPhones are powered by the industry’s first 7nm chips

Apple’s new iPhones are powered by the industry’s first 7nm chips

Unsurprisingly, Apple today announced its newest generation of iPhones. And with that, it also announced its new chips: the A12 Bionic. What makes the A12 Bionic stand out is that it’s built using a 7nm process. While it’s hard to compare these numbers given that...
Next iPhone could be available in grey, white, blue, red and orange

Next iPhone could be available in grey, white, blue, red and orange

According to a supply chain report, Apple is preparing to release three iPhone lines this fall. One, a 5.8-inch iPhone X with improved specs and lower price. Two, a new 6.5-inch iPhone X Plus with an OLED screen. And three, a 6.1-inch iPhone with Face ID, which is...
Apple’s 2019 Mac Pro will be shaped by workflows

Apple’s 2019 Mac Pro will be shaped by workflows

A year ago, I visited the Apple campus in Cupertino to figure out where the hell the new Mac Pro was. I joined a round table discussion with Apple SVPs and a handful of reporters to get the skinny on what was taking so long. The answer, it turns out, was that Apple...
Apple’s MacBook and MacBook Pro get routine processor and SSD boost

Apple’s MacBook and MacBook Pro get routine processor and SSD boost

 Apple gave its MacBook and MacBook Pro lineup a small boost today at WWDC  — the machines are getting new Kaby Lake processors and faster solid-state drives across the board. Apple’s 15 inch Pro is getting faster standard graphics and an upgraded entry-level 13-inch...
Apple is shoring up Siri for its next generation of intelligent devices

Apple is shoring up Siri for its next generation of intelligent devices

 Siri is a critical component of Apple’s vision for the future, so integral that it was willing to spend $200 million to acquire Lattice Data over the weekend. The startup was working to transform the way businesses deal with paragraphs of text and other information...
Apple’s Tim Cook assures employees that it is committed to the Mac and that ‘great desktops’ are coming

Apple’s Tim Cook assures employees that it is committed to the Mac and that ‘great desktops’ are coming

 One of the memes to come out of the somewhat contentious rollout of the MacBook Pro is that Apple has given up on the desktop Mac. Given the slower upgrade cycle of desktops and how well my Retina 5K iMac is holding up it took me a while to pay attention to what was...