Apple today introduced a (PRODUCT)RED edition of the iPhone 8 and iPhone 8 Plus, available to order on Apple.com starting Tuesday, April 10, after 5:30 a.m. Pacific Time, and in Apple Stores starting Friday, April 13.
The new (RED) models will be available in 64GB and 256GB storage capacities for the same $699-$849 and $799-$949 prices as the equivalent iPhone 8 and iPhone 8 Plus models in standard colors. The glass back’s vibrant red finish is complemented by a red aluminum shell, a silver Apple logo, and black front bezels.
Orders begin Tuesday, April 10 after 5:30 a.m. Pacific Time, with deliveries and in-store availability beginning Friday, April 13 at Apple Stores and other resellers in the United States, Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Singapore, South Korea, and the UK.
Availability in Brazil, Denmark, Ireland, Italy, Malaysia, Mexico, the Netherlands, Norway, Russia, Saudi Arabia, Spain, Sweden, Switzerland, Taiwan, Thailand, the United Arab Emirates, and other regions will follow later in April, with Chile, Colombia, India, Israel, Turkey, and more regions following in May.
(RED) was founded in 2006 by U2 frontman Bono and activist Bobby Shriver to raise funds for The Global Fund, which helps people affected by HIV or AIDS, tuberculosis, and malaria in eight African countries, including Ghana, Lesotho, Rwanda, South Africa, Swaziland, Tanzania, Kenya, and Zambia.
Apple has partnered with (RED) for nearly 12 years to sell a variety of red-colored devices and accessories. For each product sold, Apple makes an unspecified contribution to The Global Fund, raising over $160 million to date.
Apple’s vice president of product marketing Greg Joswiak:
This special edition (PRODUCT)RED iPhone features a stunning red and black color combination and also offers customers the opportunity to make an impact in fighting the spread of HIV and AIDS. iPhone 8 and iPhone 8 Plus improve on everything we love about iPhone, including Retina HD displays that are more beautiful than ever, the most powerful and smartest chip ever in a smartphone with the A11 Bionic and more advanced cameras for unbelievable photos and videos. We are proud to support (RED) with this bold new iPhone and hope customers think it is as special as we do.
Apple introduced a (PRODUCT)RED edition iPhone 7 and iPhone 7 Plus in March 2017. The special color was discontinued alongside the launch of the iPhone 8, iPhone 8 Plus, and iPhone X in September 2017.
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