Apple today shared two new videos in its “Life’s easier on iPhone” series, which are aimed at encouraging Android users to switch over to an iPhone.
The first ad, “App Store,” depicts exploding app icons that are meant to demonstrate the superior safety of the iOS App Store, which is curated by human editors to protect against malicious apps.
Apple’s second ad highlights Portrait Mode and Portrait Lighting on the iPhone 8 Plus and the iPhone X, both features that are designed to offer studio quality effects with the iPhone.
The two ads are both 15 seconds in length and will likely be used both on TV and on social media sites like Instagram. Last week, these ads were uploaded to Apple’s YouTube channels in other countries, such as Mexico.
Apple earlier this year started sharing several short videos designed to lure Android users to the iPhone. All of Apple’s videos in this series link back to the “Switch” website, designed for customers who use an Android device or other smartphone and are thinking of switching to an iPhone.
Apple’s Switch website answers simple questions like “Will it be easy to switch to iPhone?” and “Will iPhone be easy to use?” It also offers up details on key features that make the iPhone stand out compared to other smartphones, like Face ID, Portrait Mode, iMessages, the App Store, and more.
Apple has aimed to encourage Android users to switch to the iPhone for years with its “Move to iOS” app that makes it quick and easy for Android users to swap to an iPhone and transfer data like contacts, message history, photos, videos, web bookmarks, mail accounts, and more.
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