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Apple this morning informed developers that they’re now able to offer up to 10 screenshots in their App Store product pages for iPhone, iPad, Apple Watch, and Apple TV apps, allowing them to show customers more of an app’s experience.

In the App Store, each app has its own product page that offers up a description and images to explain its function or gameplay.


Previously, app developers were limited to a total of five screenshots plus up to three 30-second preview videos for demonstrative purposes, which is increasing to 10 images plus videos.

For apps that run on multiple devices, developers will be able to provide 10 tailored screenshots for each device.

For customers, the expanded screenshot limit means developers will be able to offer a clearer, more expansive picture of what an app is capable of, providing a better idea of an app’s feature set ahead of purchase.

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