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Washington Post

Apple wants its stores to become ‘town squares.’ But skeptics call it a ‘branding fantasy.’
Washington Post
Goodbye, Apple store. From now on, the company says, its stores are “town squares.” Moments before unveiling the iPhone X, Apple executives introduced its new concept: Company stores that would double as public spaces, complete with outdoor plazas, …
Apple Is Building “Town Squares” Now, Because Somebody Has ToSlate Magazine
Apple’s new Michigan Avenue flagship opening next monthChicago Tribune

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