Apple today announced that television executives Jamie Erlicht and Zack Van Amburg will be joining the company to help craft its new slate of original video programming. The two will lead Apple’s video programming efforts on a worldwide scale and report to senior vice president of internet software and services, Eddy Cue.
Erlicht and Van Amburg are joining Apple from Sony Pictures Television, where they were presidents of the company since 2005 and helped produce shows like Breaking Bad, Better Call Saul, The Crown, Rescue Me, and more.
“Jamie and Zack are two of the most talented TV executives in the world and have been instrumental in making this the golden age of television,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We have exciting plans in store for customers and can’t wait for them to bring their expertise to Apple — there is much more to come.”
“It will be an honor to be part of the Apple team,” said Jamie Erlicht. “We want to bring to video what Apple has been so successful with in their other services and consumer products — unparalleled quality.”
“Apple has a relentless focus on delighting customers with their products,” said Zack Van Amburg. “We will bring that same intention to Apple’s programming and we could not be more excited about what lies ahead.”
The hiring announcement today represents Apple’s latest move into establishing its presence in the original TV production space, and comes on the heels of the debut of the company’s first show on Apple Music called Planet of the Apps. No word was given on the kind of content Erlicht and Van Amburg would be working on, or when any of the shows they produce might be coming out.
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