Apple CEO Tim Cook today tweeted out a message as a means of celebrating National Sovereignty and Children’s Day in Turkey, which will take place on April 23. Cook’s tweet includes a picture of a few billboards that are up in Turkey, which showcase photographs taken by “young talents” within the country in order to celebrate the national holiday.
— Tim Cook (@tim_cook) April 21, 2017
The newest video, uploaded yesterday, includes a slow-motion shot of seagulls.
The other Children’s Day Apple ads include Shot on iPhone videography with unexpected perspectives, animal close-ups, and more slow-motion shots.
The Shot on iPhone campaign has been running for years now, and Apple frequently uses the strategy to celebrate specific national holidays. Earlier in February, the company created a Carnival-specific video for its Brazilian YouTube channel to showcase “the diversity, variety and freedom of expression of Carnival.” Since the iPhone 7 launched, Apple’s ads have mostly focused on the improved photography capabilities of the smartphone.
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